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Sunday, November 20, 2011

White surges to become world's most popular car colour

Sunday, November 20, 2011

PHILADELPHIA: White and pearl white have caught up with silver to share top spot as the world's most popular car colour.In its annual Automotive Colour Popularity Report, automotive car brand DuPont revealed that 22 percent of car buyers around the world opted for white, the same amount that plumped for traditional favorite silver.

The growth in popularity means that black or black effect cars are in second place globally, with 20 percent market share."While white/white pearl has historically been a popular colour for vehicles, we've seen a bigger shift in its popularity this year than DuPont expected," said Nancy Lockhart, DuPont colour marketing manager.White was the most popular colour in North America for the fifth consecutive year, DuPont found, but it failed to topple black as the colour of choice in Europe, despite surging five percentage points over last year on the back of what DuPont describes as "inspiration for the ecological megatrend."

Its growth was at the expense of gray and silver, which took third and fourth place in Europe, while blue scraped into fifth place.Japanese buyers also opted for white the most, but other Asian countries preferred silver, which topped the market in both China and South Korea, making it the most popular colour overall in Asia.Other regional trends saw South America opting for silver and Russians choosing a surprisingly high proportion of green models, which made up seven percent of the Russian market but just two percent globally.

The world's most popular automotive colours(Data from 2011 DuPont Automotive Colour Popularity Report)
1. White/White Pearl and Silver tie, 22 percent
3. Black/Black Effect 20 percent
4. Gray 13 percent
5. Red 7 percent
6. Blue 6 percent
7. Brown/Beige 5 percent
8. Green 2 percent
9. Yellow/Gold 1 percent
10. Others 2 percent

- Relaxnews

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