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Friday, March 05, 2010

Good car salesperson vs Bad car salesperson

Back in 2007, I spent 4 months (from July to October) working as a New Car Sales Executive.  I worked for Quasar Carriage selling Skoda cars, Mercedes Vito, Vaneo and Sprinter.

Hence, I think that I'm relevent posting this blog entry titled: "Good car salesman vs Bad car salesman".  Without further ado, Let's sit back and enjoy...



GOOD CAR SALESPERSON...vs....BAD CAR SALESPERSON
..................1) Ignored you, YOU have to approach him

1) Welcomes you with a Warm handshake and...         
introduce himself.
..................2) YOU have to ASK for the brochure + price
..................Leave you checking out the car YOURSELF.

2) Asked what kinda car you're interested in, pass..
you the brochure/price list & if the car is in
showroom usher you to the car.

..................3) IGNORANT, Unsure about the specs/features,
..................Argued with you.  Talk bad about competitors.
..................Misled customers (Eg. Airbag dangerous, ABS
..................easily Spoiled - From a Kah Motor Salesman
..................back in 2001 when asked about the absence of
..................ABS and Airbag in Accord VTI.

3) Brief you the features of the car/gadgets in car......
Knows the technical part of the car INSIDE OUT....
Compare with Rival's Car BUT DO NOT CRITIZE.
Don't argue with/Correct prospects.........................


.................4) Telling white lies/ misleading information. Eg.
................back in Early 2008, Tan Chong P.J. Salesman
................told me can get car before CNY but ended up
................MID-APRIL only we allocated the car.
................My dad was so furious that he Cancelled
................the booking of Grand Livina by Mid March.

4) Inform you about the Service intervals, Running......
 costs, Colour choices, warranties DOs and DON'T..
FUEL Consumption, Realistic Waiting lists..................


...............5) Hide freebies (Eg. my former colleague:
...............Customer got free T-shirt + Giant Umbrella, the
...............joker KEPT it for himself...

5) Give discounts and freebies + FULL TANK upon delivery.

...............6) Salesperson "TAICHI" the Insurance & Bank
..............loan to other people, ask Client to BID/Choose No Plate
..............themselves.  Some REFUSE to Pick up client's call/IGNORE
..............their Requests after closing deal. Did NOT tell the Client that
..............MODIFYING Rims, Engine parts, Suspension cause will
..............void warranty.

6) In the event of Closing Sale, Salesperson
accompany Client to Choose No, OR ask runner...
to tender the No. plate. Also, help to process.........
Insurance, tinting, PUSPAKOM Inspection and Loan Application
ADVISE Customer the Do's and Don'ts upon delivery. Eg. Don't
Modify the Engine parts, Suspension will VOID warranty. Don't
over rev the car for AT LEAST 1000km.

..............7) After getting PAID, DID NOT BOTHER
.............to call Clients. If Client complain, SLAM the
.............PHONE.  NO FOLLOW UP AT ALL.

7) After 1 week of sales, Call client to FOLLOW UP.
Ask them how's the car, any questions/problems. IF
there's DEFECTS/ISSUES, help client to follow up.

 ............8) THIS REALLY HAPPENED.  My Ex-colleague
.............Changed Client's Original 17"AMG Rims worth
.............RM4,000 with "bigger size" 18" TAIWAN AMG
.............Replica Rims (Worth RM1,300). He then RESELL
.............the ORIGINAL RIMS to third Party (Outsiders for
.............RM4,000).

8) Maintain a Relationship with Clients, Eg. Sent them.
Birthday greetings, Christmas, New Year Cards, meet up or call to chat.
with them occasionally. SHOW CONCERN and; be a
GOOD LISTENER.....................................
,
LASTLY: A Good Car salesperson is a CARING, Energetic, Friendly, Humble, Knowledgeble (about the Product/Services), Polite, Sincere, GOOD Listener + observant, Diligent (Hardworking), Optimistic and MOST IMPORTANTLY TEACHABLE.

That's all folks, thanks for having the time and patience to read this blog entry of mine.  An ORIGINAL JEFF LIM'S Production.  My Original Work.

1 comment:

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