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Saturday, January 29, 2011

International award for Nasim

International award for Nasim

It says a lot about a distributor whenever recognition is made of its efforts by a principal which deals with many other distributors globally. In the case of Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, the recognition of its strong efforts in growing the popularity of the French cars has come in the form of an International Award from Automobiles Peugeot.
At the Peugeot 2011 Convention for Worldwide Distributors in Spain recently, Nasim was presented with the Successful Industrialization and Commercial Launch of the 207 Award
“This award from Peugeot is recognition of our efforts in manufacturing the 207 in Malaysia for right-hand drive markets in the region. At present, we have had over 600 bookings for the new 207 and it is currently the most attainable European offering in the market,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies and CEO of Nasim, who received the award.
The 207 is produced at Naza Automotive Manufacturing Sdn Bhd’s plant in Gurun, Kedah, for both the domestic and export markets. It was launched in November 2010 and is already being exported to Thailand. Exports to Indonesia, Brunei and Sri Lanka will commence in the first quarter of 2011. The 207 project is the first one in which Peugeot is collaborating with Nasim to make Malaysia the French carmaker’s manufacturing hub for the region.

To know more about the 207 and other Peugeot models in Malaysia, visit


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