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Tuesday, February 08, 2011

ARTICLE: 900,000th MX-5 to set new record

SOURCE: THE STAR MOTORING.

900,000th MX-5 to set new record

 HIROSHIMA: The popularity of the MX-5 continues to grow, with Mazda producing 900,000 units on Friday.

The 900,000th Mazda MX-5 was a 2.0-litre softtop model in Germany.


This milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 started in April 1989.

Mazda-MX-5-900-000.jpg


The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000. Guinness updated the record when production passed 700,000 and, later, 800,000 units. Currently, Mazda is reapplying to Guinness World Records to have the record updated to 900,

During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring.

In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques, Mazda developed the MX-5 and announced it in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."
 

 


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