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Saturday, February 12, 2011

Ferrari to use full name of new car

Ferrari to use full name of new car

Ferrari unveiled the car last month under the full name "Ferrari F150th Italia," reflecting Italy’s celebration in 2011 of the 150th anniversary of the nation’s unification.

Ford sued Ferrari in Detroit federal court, contending the Italian racing carmaker had violated its trademark over the pickup truck name F-150.

Ferrari says it hasn’t used the abbreviated F150 name commercially.

It said it failed to see the logic in Ford's viewpoint.

“Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle," it said in a statement.

"Despite this and to further prove it is acting in good faith...Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia."

The F1 season starts March 13 at the Bahrain Grand Prix.


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