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Tuesday, April 12, 2011

Primax 95 Xtra is Petronas Mystery Fuel

Petronas PRIMAX 95 Xtra launched – F1 tech-inspired fuel promises improved fuel consumption and performance

Petronas Dagangan has launched the mystery fuel teased some time back – the PRIMAX 95 Xtra was officially introduced last night in a short launch ceremony during the Twin Towers @Live 2011 open air concert at KLCC Park.

The RON 95 fuel was unveiled at the event – in conjunction with the unveiling of the “All The Way” brand tagline – by Prime Minister Datuk Seri Najib Tun Razak.

The new gasoline, which the company says is inspired by Formula One technology and is proven to deliver superior power as well as greater kilometres per litre, replaces the existing PRIMAX 95 at the pump and is now available at over 950 Petronas service stations nationwide.

“Today’s launch of the PRIMAX 95 Xtra showcases the importance of continuing research and improvement to the PRIMAX line of products in growing our retail business, as we believe that growth cannot only be in terms of the number of Petronas service stations we have, but also in continuously improving the quality of our fuel,” Petronas Dagangan’s managing director and chief executive officer Amir Hamzah Aziz said.

A quick trivia aside: Ford Fiesta owners should be chuffed – the car features in the ad campaign to usher in the new fuel.

Two years in the making, the Euro 2M-rated fuel features an advanced multifunctional additive package, headed by a robust mix of advanced combustion improvers and friction modifiers to deliver efficient combustion and reduce internal friction, resulting in maximum work achieved for every drop of fuel burned.

Besides the usual demulsifier and anti-corrosion bits, there’s a new synthetic detergent as part of the package to provide a superior cleaning edge and maintain engine cleanliness for optimum performance. Which makes the Xtra great value for the consumer, given the higher costs in having such a comprehensive additive package in the product (the additive package offers around 10% improvement in fuel economy over a base fuel).
On the whole, the promise with this one is that it delivers more power, offers better acceleration and enhanced fuel economy compared to the typical Malaysian commercial gasoline, so it goes.

In use, a sampling run with a full tank of PRIMAX 95 Xtra ahead of the official launch proved that the claims are pretty much nailed. Previously referred to as the Mystery Fuel (with a different pre-launch Experience to Believe tagline), several blind tests were conducted among the public, media as well as Petronas Dagangan’s employees ahead of Xtra’s introduction.

As part of that exercise, I was given a tankful of the fuel to try out, though I had to wait for the second fueling weekend for that to happen, since I had coincidentally tanked up with the now-replaced PRIMAX 95 a couple of days before the first session.

Despite no reference to the octane number grading at point of test, it wasn’t too hard to figure out the new fuel was very much a 95, albeit a very well masked one.

So, in Conclusion, it's better than your average 95 in terms of performance and as good as any fuel in the market in terms of fuel consumption, if the sampling is any indication, PRIMAX 95 Xtra looks like a significant step forward, one that promises motorists more returns for every Ringgit and establishes a new benchmark for the industry. X, in this case, does mark the spot.

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